Privacy policy

Last updated: August 2026

At Roova, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, create an account, place an order, contact us, or otherwise interact with our services.

By using the Roova website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect different types of information depending on how you interact with Roova.

Information You Provide

When you place an order, create an account, contact us, or otherwise interact with our website, you may provide information such as:

  • Full name
  • Email address
  • Telephone or mobile number
  • Billing address
  • Shipping address
  • Payment-related information
  • Account login information
  • Order details
  • Messages or information submitted through our Contact Us page
  • Information provided when requesting a return, refund, or customer support

Please do not provide sensitive personal information unless it is specifically requested and necessary for the service being provided.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • General location information
  • Pages visited
  • Products viewed
  • Referring website or source
  • Date and time of visits
  • Interaction with our website

This information helps us understand how visitors use our website and improve the shopping experience.

2. How We Use Your Information

We may use personal information for purposes including:

  • Processing and fulfilling orders.
  • Processing payments.
  • Delivering purchased products.
  • Providing order confirmations and shipping updates.
  • Responding to customer enquiries.
  • Providing customer support.
  • Processing returns, refunds, and exchanges.
  • Maintaining customer accounts.
  • Improving our website, products, and services.
  • Personalizing your shopping experience.
  • Detecting and preventing fraud, unauthorized transactions, and abuse.
  • Maintaining website security.
  • Complying with legal and regulatory obligations.
  • Sending marketing communications where permitted and where you have provided appropriate consent.

We only use personal information for legitimate business purposes or other purposes permitted by applicable law.

3. Order and Payment Information

When you place an order, information necessary to process the transaction is shared with relevant service providers.

Payment information may be processed by third-party payment providers. Roova generally does not directly store complete payment card details on its own systems.

Payment providers may collect and process payment information according to their own privacy policies and security practices.

4. Shopify

Our online store is powered by Shopify, which provides the e-commerce infrastructure used to operate our store.

Shopify may process information relating to your visits, account, orders, checkout activity, and other interactions with our store in accordance with its own privacy practices.

You can learn more about Shopify's privacy practices through Shopify's official privacy information.

5. Cookies and Similar Technologies

Roova may use cookies and similar technologies to provide and improve our website.

Cookies may be used to:

  • Keep items in your shopping cart.
  • Maintain your session.
  • Remember preferences.
  • Understand how visitors use our website.
  • Improve website performance.
  • Measure marketing and advertising effectiveness.
  • Provide relevant content or advertisements where applicable.
  • Help detect fraudulent or unauthorized activity.

You can usually manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

6. Analytics

We may use analytics and measurement services to understand how visitors interact with our website.

These services may collect information such as pages viewed, approximate location, device information, traffic sources, and interactions with our website.

Analytics information helps us understand customer behaviour and improve our products, website design, and shopping experience.

7. Marketing Communications

If you subscribe to marketing communications or otherwise provide appropriate consent, we may send you information about:

  • New products
  • Promotions
  • Special offers
  • Discounts
  • Store updates
  • Other Roova-related news

You can unsubscribe from promotional emails at any time by using the unsubscribe option included in the message or by contacting us.

Transactional communications, such as order confirmations, shipping updates, and important service notifications, may still be sent when necessary to fulfill your order or provide our services.

8. Sharing Your Information

We may share personal information with trusted third parties when necessary to operate our business and provide our services.

These parties may include:

  • Shopify and related e-commerce service providers.
  • Payment processors.
  • Shipping and delivery providers.
  • Order fulfillment providers and suppliers.
  • Website hosting and technical service providers.
  • Analytics and measurement providers.
  • Marketing and advertising service providers.
  • Customer support service providers.
  • Fraud prevention and security providers.
  • Professional advisers, where necessary.
  • Government authorities or law-enforcement agencies where required by law.

We do not sell your personal information simply because you visit our website or place an order.

Third-party service providers may process information according to their own privacy policies and contractual obligations.

9. Order Fulfillment and Suppliers

Because products purchased through Roova may be fulfilled through third-party suppliers or fulfillment partners, certain information necessary to fulfill an order may be shared with the relevant supplier or fulfillment provider.

This may include:

  • Customer name
  • Shipping address
  • Contact information
  • Order details
  • Product information

This information is shared only as reasonably necessary to process and deliver your order or provide related services.

10. International Data Transfers

Some of our service providers, suppliers, payment processors, technology providers, or other partners may operate in countries outside your country of residence.

As a result, your personal information may be transferred to or processed in other countries.

Where required by applicable law, we will take reasonable steps to ensure that appropriate safeguards are used when personal information is transferred internationally.

11. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

You are also responsible for maintaining the confidentiality of any account credentials you use to access our services.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Complete transactions.
  • Provide customer support.
  • Maintain business and transaction records.
  • Resolve disputes.
  • Prevent fraud.
  • Comply with legal, tax, accounting, and regulatory requirements.

When information is no longer required, it may be securely deleted, anonymized, or otherwise disposed of in accordance with applicable requirements.

13. Children's Privacy

Our website is not intended for children who are not legally permitted to make purchases or use our services under applicable law.

We do not knowingly collect personal information from children in violation of applicable laws.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review and take appropriate action.

14. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the ability to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of certain personal information.
  • Request restriction of certain processing.
  • Object to certain uses of personal information.
  • Withdraw consent where processing is based on consent.
  • Request a copy of certain information in a portable format.
  • Opt out of certain marketing communications.

These rights are subject to applicable laws and may have certain limitations or exceptions.

To exercise an applicable privacy right, please contact us using the information provided below.

15. Third-Party Websites

Our website may contain links to third-party websites, applications, social media platforms, or other services.

Roova is not responsible for the privacy practices, security, or content of third-party websites.

We recommend reviewing the privacy policy of any third-party service before providing personal information.

16. Social Media

Roova may maintain accounts or pages on social media platforms such as Facebook and Instagram.

If you interact with us through social media, the relevant platform may collect and process information according to its own privacy policy.

Information that you voluntarily submit through social media may also be visible to others depending on your privacy settings and the platform's functionality.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, technology, or applicable legal requirements.

When changes are made, the updated policy will be published on this page and the "Last updated" date will be revised.

We encourage you to review this page periodically to stay informed about how we handle personal information.

18. Contact Us

If you have questions about this Privacy Policy, your personal information, or our privacy practices, please contact us.

General Enquiries:
info@shoproova.com

Additional Support:
support@shoproova.com

You may also contact us through the Contact Us page on our website.

When contacting us regarding personal information, please provide enough information for us to identify your request and respond appropriately.

Thank you for trusting Roova.